“I’m not what I seem. But that’s okay. Artists thrive on contradictions.“
Marvin Gaye
Occasionally, the results of mistakes are much more interesting than those of hard work. Marvin Gaye’s hallmark album What’s Going On (1971) serves as one of those miraculous examples of serendipity. During the mixing sessions of the title song and first single in 1970, a rather fortunate accident occurred. When the artist asked his sound engineer Ken Sands to play two alternate takes of the main vocals, the technician unwittingly played both tracks simultaneously. The unintended result was a duet between the singer and himself. Gaye liked this side-effect to such an extent that he not only decided to keep it, but even pushed this mistake to the extremes. Not content with mere duplication, the artist multiplied his voice several times on the final mix of the album. The harmonic, multilayered vocals became this record’s most recognizable feature.
By the time of the recording of his next solo album, Let’s Get it On (1973), Gaye had mastered this technique of overdubbing to perfection. In fact, he used it so frequently that his ‘old-school’ producer, Ed Townsend, even openly wondered if the singer was still capable of singing an entire song in one take. Nonetheless, it was precisely this extensive use of multitrack recording that turned his multilayered vocals into more than just a stylistic novelty. On this album, the singer capitalized on the immanent possibilities of the technical medium to play out the doubts, discussions and arguments that he had with himself. As a result, Let’s Get it On released the dissonant voices from the isolated existence in Marvin Gaye’s head and harmonized them on the multiple tracks of the recording.
Nevertheless, the album was more than just a therapeutic exercise of a troubled artist. In my opinion, the accidental duplication and intentional multiplication of Gaye’s voice are not harmless but have enormous philosophical, psychological and practical ramifications. Multitrack recording irreversibly cut the person Marvin Gaye up into a wide range of alter egos. The contradicting voices that were captured on Let’s Get it On can impossibly be reunited into a single, coherent one. They are autonomous personae rather than different aspects of a schizophrenic personality.
Multitrack technology accidently rendered the unified subject obsolete. The resulting effect of polyphony, however, has often been accused of being of mere esthetic interest. According to this line of criticism, the multiple voices of Marvin Gaye’s records and other works of art are purely fictitious, not part of any concrete discursive practices and can therefore impossibly initiate any social and cultural transformations. In this presentation, I will argue that it is exactly the other way around. Personae rather than individuals are the genuine subjects of discourse. Any person is part of multiple, diverse practices and is therefore incapable of fully identifying with the role that any particular one of them forces on him. Correspondingly, I suggest a re-conceptualization of the post-human subject as an arena in which the confrontation between different roles takes place. The new intellectual proposed here, is an example of such a battle field.
The Dilemma of the Black Intellectual
In his essay ‘The Dilemma of the Black Intellectual’ (1985) Cornel West vocalizes the unique predicament of the title’s protagonist:
“Caught between an insolent American society and insouciant black community, the Afro-American who takes seriously the life of the mind inhabits an isolated and insulated world.”
Although it is quite easy to misinterpret this quote as such, West actually refuses to define the subject of his dilemma in essentialist terms. The importance of the black intellectual neither consists in his skin complexion nor his ethnic lineage but in the ongoing tension between the contradictory roles that are imposed on him. Cornel West situates this specific individual in the struggle between the American society and the black community.
Instead of repeating the exact details of West’s analysis of the black intellectual’s predicament, I will here focus on the text’s implicit but crucial, theoretical contribution to discourse analysis. ‘The Dilemma of the Black Intellectual’ subtly shows that a subject first emerges when an individual finds himself caught between at least two practices. As long as an analysis is limited to a single discourse, one can only speak of a subject position or a persona. Subjects, on the other hand, emerge in the confrontations between multiple practices; they are borderline figures by definition.
It is precisely such a clash of discourses that gives rise to West’s so-called dilemma of the black intellectual. The singularity of this situated individual consists in the fact that the white society and the black community both try to impose a particular role on him. In the specific case of West’s protagonist, the former practice pushes the intellectual to adapt to its “bourgeois model of academic legitimation and placement”, whereas the latter only seems to value his ‘life of the mind’ when it comes in the form of a performance or a sermon. Although West claims that the black community does not have an intellectual tradition in the academic sense, he nevertheless recognizes
“…two organic intellectual traditions in African-American life: the black Christian tradition of preaching and the black musical tradition of performance.”
West, however, neglects to further distuingish between these two intellectual traditions and treats them as identical. In my opinion, he thereby misses a chance to fully capitalize on the opportunities that his method offers, because he does not take the situatedness of his protagonist seriously enough.
West’s juxtaposition of two practices implies that in order to be acknowledged by both practices the aspiring intellectual has to play the role of The Scholar and The Performer at the same time. Both the white academy as well as the black community try to impose a specific set of norms, rules and expectations on the black intellectual. In other words, these discursive practices force him to act out contradictory roles. It is of crucial importance to notice that the black intellectual can never fully identify with neither The Scholar nor The Performer. What constitutes the protagonist of Cornell West’s dilemma is the struggle between two discursive practices rather than a fixed identity. Instead of lamenting the loss of a coherent subject, however, he values the transformative possibilities that this split personality offers.
3 Comments
West’s dialectic is limited. Limits, frames allow for a mastering of a moment, a subject, a life. For West it is this very protection of life that the african american community demands of “its” intellectuals that tips the scales in that direction.. and results in a simplified analysis of Gaye and thus limited space for the new intellectual to occupy. However the concept of “signifying” in AA community speaks to the type of multiplicity media enables and it’s odd that West does not allow intellectuals this “doubled and re-doubled” identity.
The capacity of the media to view the human differently cannot be denied. i however struggle with privileging media. While a multiplicity is possible via the use of media, it seems often incongruous with life. This confrontation of multiplicity by artists, while seemingly therapeutic, seems also to torment them and lead often to drug abuse when it can only exist in a studio/on wax/book/film and cannot be embodied. the reassertion of the human subject in art forms like hip hop, highlight the need to live (‘keep it real’) and the assertion of a subject over multi-layered tracks is a triumph — and then there was autotune (transforming the subject via media– were Gaye’s layers a precursor?) and Jay’s subsequent DOA;). gramsci said a new intellectual was a ‘strategist for life and death’. social transformation is something lived, is it not? the privileging of the MC/subject over the track, while acknowledging and needing it’s multiple layers for expression goes further, i think, than an over-reliance on media in this new intellectual project
Obama may be, or has been imagined as, an embodied multiplicity. social media was a way to synthesize this multiplicity, but his presidency , i dont know.. he may need a better track over which to rhyme/signify.. and there we are back to your media..
Hi Zuh! I would say that autotune is actually an assemblage that combines many technologies (multi-track recording, synthesizer, sampling) and therefore has a lot of precursors, such as the talk box and the vocoder. Just think of Zapp or Prince’s Camille project. Wax Poetics had a great story on the talk box (Check out the Stevie Wonder clip!) a couple of months ago.
Actually, don’t agree with Gramsci on this one. I’m a big believer in serendipity and contingency. In my opinion, true transformations (revolutions) are hardly ever the result of intended actions; they are usually their accidental side-effects. That does leave some room for agency but takes out any causality between intention and effect.
Hello,
Actually, autotune is often confused with synthesizer type effects (such as the talk box and vocoder mentioned above). When it was used as an effect in Cher’s “Believe” the producers also claimed that they had used a vocoder in order to protect their technique. However autotune is a signal effect processor in which the voice is the signal that is being processed — whereas in talk boxes and vocoders, the voice is used as the modifier of another signal (guitar or synthesizer mainly).
Also, multi-track recording is not necessary for autotune; it is very often used in live performances. The advent of the digital age however was necessary for the algorithmic signal processing.
It could be argued that the autotune has many precursors in the sense that it was not the first medium to transform the subject in a musical (or auditory) sense. However, I would argue that autotune (especially when used in its intended way) is unique, and has had a unique effect in music in that it enables mediocre singers to sound good in a not-so-obviously processed way. I would find this effect more of the order of the photoshopped magazines of this age than of the exuberant experimentalism of the digital pre-1990’s.